The Brief
2021 was still a year of uncertainty.
How do we create a Christmas campaign that helps bring back some joy and tradition into our customer's homes?
The Designs
The pattern created needed to be replicated across a range of products, communications and photography shoots, helping everything to stay cohesive and easily recognisable wherever it was seen. I picked out key elements of the pattern to feature in a range of social posts, print and email communications and the pattern was always reimagined for each new usage to make sure the individual elements felt unique. The bright orange and green helped create a modern take on the classic Christmas colours and were used as accents in social posts, email communications and the following Christmas Sale campaign.
