The Brief
Create a 2022 Christmas campaign that brings back the traditions and community that has been missing from the past 2 Christmases.
The Designs
The theme of the campaign aimed to be relatable to customers as we looked through the windows into their own Christmases and the different traditions we all have. I adapted the logo across different channels to a seasonal alternative and used the bold red and midnight blue as an accents in email communications rather than our usual brand colours. The windows played such a key part in the main design that I wanted to bring those shapes into other elements of the campaign. The arch shape we initially used in the product photoshoot were then continued into email and social communications, creating a more engaging visual effect.
